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What is SAP?

SAP stands for Systems Applications and Products in Data Processing. SAP, by definition, is also name of the ERP (Enterprise Resource Planning) software as well the name of the company. SAP Software was Founded in 1972 by Wellenreuther, Hopp, Hector, Plattner, and Tschira. SAP system consists of a number of fully integrated modules, which covers virtually every aspect of business management. SAP is #1 in the ERP market. As of 2010, SAP has more than 140,000 installations worldwide, over 25 industry-specific business solutions and more than 75,000 customers in 120 countries Other Competitive products of SAP Software in the market are Oracle, Microsoft Dynamics, etc.

What Is Digital Marketing?

Digital marketing encompasses all marketing efforts that use an electronic device or the internet. Businesses leverage digital channels such as search engines, social media, email, and other websites to connect with current and prospective customers. A seasoned inbound marketer might say inbound marketing and digital marketing are virtually the same thing, but there are some minor differences. And conversations with marketers and business owners in the U.S., U.K., Asia, Australia, and New Zealand, I've learned a lot about how those small differences are being observed across the world.

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