Google Adword Training

Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network.

Syllabus

1.Welcome to Google AdWords:- In this course, you will be given an introduction to Google AdWords, and you’ll learn how this platform relates to digital marketing. You will also familiarize yourself with the Udacity classroom.
2.The Digital Marketing Framework:- Learn about the Who, What, Where, When, Why, and How of digital marketing through our framework, and apply that framework to Google AdWords.
1.The Value of Advertising on Google AdWords:- Learn how to apply the different types of campaigns to the AdWords structure.
2.Bidding:- Plan your AdWords spend by learning about the cost-per-click bid, and how that factors into other bidding strategies like CPM, CPV, and CPA, all of which you can leverage in your advertising strategy
3.Measure Impact:- Measuring, monitoring, and optimizing your search advertising campaigns is the key to a successful return on investment (ROI). Discover key metrics to monitor and optimize your campaign performance.
1.Intro to SEM:-Understand what search engine marketing is, and how that is applied to Search Advertising in Google AdWords.
2.Keywords:-Understand the terms behind Google Search Ads, and practice how to create a keyword list yourself.
3.Measure Impact:- Discover how ads on Google Search are created, and learn some best practices for launching these campaigns.
4.Calculating your CPC Bid:-Apply your knowledge of bidding strategies to keyword bids in search campaigns.
5.Navigate AdWords:-Jump into the AdWords platform and create a search campaign with one of our instructors!
6.Metrics and Optimization:-Understand how to measure and optimize the success of your search campaign with various tools and reports.
7.AdWords Certification:-Learn how the skills you master in this program can help you successfully take the Google AdWords certification.
1.The Networks Behind Display:-Understand how publishers contribute to the Google Display Network, and learn the foundations of Display Advertising
2.Display Targeting:-Understand how to target your display campaigns to reach your target audience.
3.Display Ads:-Discover how Google Display ads are created, and learn best practices for launching these kinds of campaigns.
4.Calculating your CPC Bid in Display:-Apply your knowledge of bidding strategies to keyword bids in display campaigns.
5.Navigate AdWords:-Create a display campaign with one of our instructors!
6.Metrics and Optimization:-Understand how to measure and optimize the success of your display campaign with various tools and reports.
1.Why mobile?Learn how advertisers use mobile in their marketing strategies with mobile-friendly sites and mobile-centric strategies.
2.Mobile strategies:-Learn how you can adapt your campaigns with mobile targeting and bidding options.
3.Mobile ads:-Create mobile-only campaigns with unique ads and extensions to achieve your mobile strategy.
4.App ads:-Work through how to setup app campaigns, and learn best practices to optimize your campaign results.
5.Measurement of success:-Understand how to measure your mobile success, and how to best articulate and present these findings to your future advertisers.
1.Advertising within YouTube:-Understand the value of advertising on YouTube, in addition to Search and Display advertising.
2.Setting up a video campaign:-Discover how ads on YouTube are created, and learn some best practices for launching these campaigns.
3.Optimization:-Learn how to measure your video campaign success with YouTube analytics, and learn best practices from the industry
1.What are Shopping ads?:-
2.Google Merchant Center:-
3.Creating your Product Feed:-
4.Shopping campaigns in Adwords:-
5.Best practices:-
6.Conclusion:-
7.Thank you:-