Google Adwords is a pay-per-click (PPC) advertising platform. Unlike other PPC platforms like Facebook, AdWords actually offers advertisers two basic ways to reach people: 1) through the Google Search Network and 2) through the Google Display Network.
2.The Digital Marketing Framework:- Learn about the Who, What, Where, When, Why, and How of digital marketing through our framework, and apply that framework to Google AdWords.
2.Bidding:- Plan your AdWords spend by learning about the cost-per-click bid, and how that factors into other bidding strategies like CPM, CPV, and CPA, all of which you can leverage in your advertising strategy
3.Measure Impact:- Measuring, monitoring, and optimizing your search advertising campaigns is the key to a successful return on investment (ROI). Discover key metrics to monitor and optimize your campaign performance.
2.Keywords:-Understand the terms behind Google Search Ads, and practice how to create a keyword list yourself.
3.Measure Impact:- Discover how ads on Google Search are created, and learn some best practices for launching these campaigns.
4.Calculating your CPC Bid:-Apply your knowledge of bidding strategies to keyword bids in search campaigns.
5.Navigate AdWords:-Jump into the AdWords platform and create a search campaign with one of our instructors!
6.Metrics and Optimization:-Understand how to measure and optimize the success of your search campaign with various tools and reports.
7.AdWords Certification:-Learn how the skills you master in this program can help you successfully take the Google AdWords certification.
2.Display Targeting:-Understand how to target your display campaigns to reach your target audience.
3.Display Ads:-Discover how Google Display ads are created, and learn best practices for launching these kinds of campaigns.
4.Calculating your CPC Bid in Display:-Apply your knowledge of bidding strategies to keyword bids in display campaigns.
5.Navigate AdWords:-Create a display campaign with one of our instructors!
6.Metrics and Optimization:-Understand how to measure and optimize the success of your display campaign with various tools and reports.
2.Mobile strategies:-Learn how you can adapt your campaigns with mobile targeting and bidding options.
3.Mobile ads:-Create mobile-only campaigns with unique ads and extensions to achieve your mobile strategy.
4.App ads:-Work through how to setup app campaigns, and learn best practices to optimize your campaign results.
5.Measurement of success:-Understand how to measure your mobile success, and how to best articulate and present these findings to your future advertisers.
2.Setting up a video campaign:-Discover how ads on YouTube are created, and learn some best practices for launching these campaigns.
3.Optimization:-Learn how to measure your video campaign success with YouTube analytics, and learn best practices from the industry
2.Google Merchant Center:-
3.Creating your Product Feed:-
4.Shopping campaigns in Adwords:-